INSIGHTS
Ideas that shape Al perception.
Thoughts, frameworks, and observations on how Al systems construct meaning-and how organizations can influence what is seen, said, and believed.
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Narrative Strategy
March 12, 2024
Narrative context is the multiplier of all signals.
Facts tell. Context persuades. Together, they shape meaning in the mind of Al.
8 min read
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Authority & Trust
February 25, 2024
Trust is inferred.
Authority is engineered.
How Al evaluates credibility-and what organizations can do to earn it.
7 min read
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Measurement
February 8, 2024
Measuring what Al says
about you.
From visibility to accuracy: the metrics that matter in the age of Al.
6 min read
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